Welcome to It's Race Week!
If you want to support women in motorsport and enjoy the culture, travel, and shared moments that come with race weekends, this is for you.
The way fans enjoy motorsport has changed. We do more than just watch races. For us, race weekends are special times when sport, culture, travel, and identity come together. We follow every driver, every team and every content creator, we plan trips to Grand Prix events around the world, and we connect with strangers who share our passion.
Most of all, we also love to see more women involved in motorsport.
But motorsport coverage still treats racing as something to watch, not something to experience, and often overlooks women. Fans who want to get involved and support women in motorsport—by attending races, exploring host cities, finding new experiences, and connecting with others—don’t have a central, trusted place to turn to.
It’s Race Week! is our answer to that gap: a fan-first motorsport platform built around women, race-week experiences, and modern fandom.
Why It’s Race Week! exists — and why now
It’s not just fans who are changing. Motorsport is also growing, becoming more diverse, and opening up in new ways. More women are joining as drivers, engineers, strategists, creators, fans, and leaders. New audiences are getting involved through culture, storytelling, and live events, not just by following race results.
Fans also have questions like:
What’s it actually like to go to a race?
Where do fans gather during race week?
Who should I be paying attention to on and off the track?
How can I participate in and support women in motorsport, rather than just follow?
There are great platforms and publications that cover these topics separately, but we couldn’t find a single trusted place that brings them all together.
That’s why we’re building it.
What we believe
We’re fans above all, and we think motorsport is better when everyone feels welcome.
We don’t want women to be sidelined, because women in motorsport should be highlighted just as much as men.
To us, race weekends are cultural events, not only about the sport. We look for and enjoy more than just results and the latest news.
Because fandom is something you do, not just something you consume, and the real magic happens when stories are shared, access is facilitated, and you can enjoy the sport with a community.
What you can expect from It's Race Week!
In this publication, you’ll find a mix of editorial storytelling, practical guidance, and race-week perspective, always with the fans and the experience at the forefront.
That means:
Stories about women shaping motorsport — drivers, of course, but also the many roles that make the sport what it is.
Race week and city guides that help you navigate events like a local, whether it’s your first race or your fifth.
Context over noise using the racing calendar as an entry point, not a news treadmill.
Discovery of brands, experiences and activations worth your time before, during and after race weeks.
Community energy with fan voices, local insights, and shared rituals around race weekends.
It’s Race Week! is for…
Fans who love motorsport but haven’t always seen themselves represented.
It’s for women and younger fans who have followed the sport for years, as well as those who found it through Drive to Survive or social media.
It’s for fans who care not only about the sport’s results but also about the experience that comes with race week.
This is for anyone who believes women belong in motorsport and that the sport can be friendlier, more personal, and more connected, whether you watch at the track or from your sofa.
Subscribe to It’s Race Week!
Subscribing means you’ll get our publications directly to your inbox. But it also means you’ll be helping shape what this platform becomes.
This publication is just the start of a bigger platform focused on women, race weeks, participation, and community. As an early subscriber, you’ll help decide what we build, what matters most, and how we grow, with your trust guiding us every step.
So, grab your tea or coffee, sit down, and enjoy.
It’s race week! 🏁